At this year’s Senior Leadership Conference, industry leaders will gain exclusive access to fresh insights and practical tools from America’s Newspapers. This session will highlight two essential research studies, conducted by trusted research partner Coda Ventures, offering data that can help newspapers sharpen their competitive edge.
The Local Advertising Effectiveness Study, executed by Coda Ventures, reveals how local newspapers outperform their competition in driving ad effectiveness. It also identifies which audience segments are most responsive to newspaper advertising, providing clear, actionable strategies that publishers can use to fine-tune their ad sales programs and better target key markets.
The session will also cover findings from the Trust in Local Media Study, which explores how readers and nonreaders perceive the reliability and trustworthiness of local newspapers compared to other media. These insights will help publishers build stronger community connections and position their newspapers as trusted, dependable sources of information.
In addition to the research, publishers will be introduced to the America’s Newspapers Resource Center, a powerful hub of tools and assets designed to support local newspapers in their sales and marketing efforts. These resources, combined with the research insights, can be implemented immediately to drive results.
Don’t miss this opportunity to bring back data-driven strategies and practical tools that will have an immediate impact on your newspaper’s success.
The Senior Leadership Conference is a must-attend event for anyone looking to lead their organization through the next phase of growth and innovation.
