See how one Pennsylvania publisher used special section features and advertising to create a comprehensive go-to guide for local couples planning to tie the knot.
CREATE:
The Daily Review recently used Metro’s fully templated “Weddings” Themed Special Section to produce a successful “Wedding Planner” insert featuring tips, trends and advice, as well as helpful advertising from local wedding venues and vendors. The publication ran the special section in print and online, and Advertising Manager Sue Rought says the template was very easy to use.
SELL:
Rought says her advertisers love the niche marketing opportunity this special section provides, making it an easy sell for the publication. The section ran online and as an insert in The Daily Review. They also placed overrun copies in high-traffic locations around town.
PROFIT:
The publication's “Wedding Planner” closed ad sales of various sizes from 15 advertisers, including wedding halls, catering companies, jewelry stores, party supply rentals and more. Rought reports that revenue from the special section totaled $3,025.
Metro’s ready-to-present-and-sell Themed Special Section (TSS) program features 24 popular titles. Learn more about print and digital special sections from Metro. We are also available by calling 800-223-1600 or emailing service@metro-email.com.
An added bonus for all of our news media partners are the educational webinars that Metro hosts — free of charge for all attendees. Here is a link to our webinars page where you can see what we have coming up, including “Reinventing Special Sections” on 8/15/24, as well as our complete webinar archive.
Follow us so you don’t miss out on all of the ideas, content and resources we share to help you create, sell and profit:
https://www.facebook.com/MetroCreativeConnection
https://www.linkedin.com/company/metro-creative-graphics/
https://www.youtube.com/user/MetroCreativeVideos/videos
