Live events can be a powerful platform for news organizations to showcase their journalism, engage with their audiences and potentially drive new revenue. But the logistics of organizing and executing a successful event can seem daunting, especially for outlets that haven’t hosted many events before.
That’s where the “run of show” document comes in — a handy, one-stop reference that helps staff get organized before an event and stay in sync through its close. The model comes from TV, where run of show docs — also called rundowns — have been used for years to coordinate sprawling, multifunctional teams and keep programs on schedule.
