The role of local news has long included the power and function of convening, whether by design on the newsroom’s side or by demand on the community’s side. Today, journalists are more intentionally activating their roles as community convener, conversation facilitator and resource connector.
More than an audience to engage at the top of the funnel, news organizations are embracing a deliberate community engagement strategy. One that allows journalists to be equal parts reporter or storyteller or product developer and community member. This strategy has the potential to increase community capital at a time when our neighbors need to hear and see one another most — a time when we can visibly see the post-pandemic impact on our mental health and social connections.
