Georges Media Group, Louisiana’s largest locally owned media company and publisher of The Times-Picayune | NOLA.com, The Advocate, The Acadiana Advocate, The Shreveport-Bossier City Advocate, Arthur Hardy’s Mardi Gras Guide, Adore and Gambit, is proud to announce the hiring of two executives to our team.
Brad Robertson has been named executive vice president of sales and marketing for Georges Media Group. Most recently, he served as chief marketing officer at N1 Health, where he played a pivotal role in developing new brand B2B positioning and compelling client storytelling. His strategic initiatives were instrumental in positioning AI-powered consumer engagement solutions to healthcare payers such as Cigna and Blue Cross Blue Shield. Prior to N1 Health, he was SVP of eCommerce and Marketplaces at New Vitality, leading digital commerce strategies across major platforms including Amazon, Walmart and CVS. Under his leadership, he orchestrated a digital marketing transformation that significantly boosted revenue and market presence, achieving remarkable milestones in sales growth and marketplace dominance.
His career also includes senior roles such as SVP of Digital Marketing Services at MyWebGrocer, where he drove exponential revenue growth and spearheaded digital marketing solutions for Fortune 500 brands within retail environments like Albertsons/Safeway and Wakefern. Before his tenure at MyWebGrocer, he made significant contributions to Gannett as founder of GannettLocal (later G/O Digital), scaling the business as a premier digital marketing provider.
Jim Broyles has been named senior vice president of sales for Georges Media Group. Broyles brings over two decades of experience in sales and advertising, having held leadership roles at several prominent organizations. Most recently, he served as vice president of sales at The Colorado Springs Gazette, where he led strategic planning and drove market share and revenue growth. Previously, as advertising director at the Montgomery Advertiser, he focused on training and developing a dynamic sales team and forging key advertiser relationships. His career also includes significant tenures at The News-Star Media Group in Monroe, Louisiana, the Fort Collins Coloradoan, and The Clarion-Ledger in Jackson, Mississippi, where he consistently demonstrated his ability to develop and execute effective sales strategies.
“We are excited to welcome Brad and Jim to our organization,” said Judi Terzotis, publisher of The Advocate. “Their expertise in delivering innovative solutions for our customers will be instrumental in driving our ongoing success.”
“I’m delighted that Brad is joining Georges Media in this new role His experience in digital marketing and media is impeccable. For Jim, this is a wonderful return to Louisiana. He is passionate about helping local businesses succeed, and his track record in helping them succeed with the right mix of media solutions is outstanding,” Kevin Hall, president of Georges Media Group, said of the hires.
