Browser cookies, as unkillable as cockroaches, won’t be leaving Google Chrome after all

Google — which planned to block third-party cookies in 2022, then 2023, then 2024, then 2025 — now says it won’t block them after all. A big win for adtech, but what about publishers?

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Good news or bad news? It depends. Are you an internet user who cares about privacy? An internet publisher who cares about making money? Or somewhere in between?

On Monday afternoon, Google shocked the online-advertising world by saying that, actually, despite years of promises, it wouldn’t be dropping cookies from its world-dominant web browser, Chrome. 

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