The Pilot in Southern Pines, North Carolina, is providing extensive coverage of the 2022 U.S. Women's Open, being contested this week in Southern Pines. "No other media property in America covers the Opens with the same depth and passion as The Pilot," says David Woronoff, publisher.
In addition to its regular twice-weekly newspaper, website, streaming audio channel and three email products (The Briefing, The Sway and Help Wanted), the paper has added five additional products focused specifically on the tournament:
"To accomplish all of this," Woronoff said, "we have recruited a freelance roster of seven nationally renown golf writers and photographers, in addition to our regular staff writers. We also entered into a collaboration with the Global Golf Post to share each other's content."
Woronoff said this is the seventh version of its Open Daily product, a pop-up daily newspaper and associated digital assets. "We created a printed Open Daily for the 1999, 2005 and 2014 U.S. Opens, as well as the 2001, 2007, 2014 and now 2022 U.S. Women's Opens that were all contested in the Sandhills."
"Just after the '99 Open, I promised Ms. Peggy Kirk Bell — the late owner of Pine Needles Resort — that we would cover her 2001 Women's Open with the same gusto as we did the recently completed championship at Pinehurst," Woronoff added. "Twenty years later, we are still driven to keep that promise."
Keep up with news from the U.S. Women's Open at: https://www.thepilot.com/opendaily/
