The New Year brings fresh starts and big goals — especially when it comes to health and fitness. For businesses in the weight loss and nutrition industry, this is the prime time to connect with consumers eager to kick off their health journeys. Local newspapers offer a unique opportunity to reach these motivated individuals right when they’re setting their resolutions.
Here’s why local newspapers are the go-to partner this New Year:
- Timing is Everything: As 2025 begins, 13% of consumers in the market are actively shopping — or planning to shop — for a weight loss or nutrition program. Local newspapers reach 70% of these shoppers every single month, making them a powerful channel to tap into the surge of New Year health enthusiasm.
- Trusted and Reliable: When it comes to health, people turn to sources they trust. Local newspapers are viewed as "reliable" by 43% of consumers, far outpacing social media (13%) and radio (11%).
- Trust Leads to Action: This trust leads readers to take action — whether it's searching for more information, visiting an advertiser’s website, or purchasing a product or service.
- Impactful Local Reach: Local newspapers outperform other advertising channels, with 56% of consumers relying on them for ads about local products and services. Whether in print or digital, newspapers deliver your message to the heart of your community.
This New Year, don’t miss the chance to inspire your community to get healthy while growing your business. By advertising in local newspapers, local businesses will meet their audience where they are — motivated, ready to act, and eager for trusted guidance.
Visit the Resource Center for more information about the weight loss and nutrition program segments, and 70 other retail segments. A benefit for America’s Newspapers members.
