The Texarkana (Texas) Gazette is the latest newspaper published by WEHCO Media to begin a campaign to transform its newspaper experience more fully from print to digital, providing a free iPad to subscribers as part of the conversion.
An online replica edition — it looks and reads like the printed edition only with more features — will become the Gazette's primary news platform. The Sunday Texarkana Gazette will continue to be delivered in print, but home delivery of the Monday-Saturday edition of the paper will be discontinued by the end of the year.
The Texarkana Gazette's shift to a digital replica follows a similar path its publisher, Walter E. Hussman, Jr., took the Arkansas Democrat-Gazette down starting in early 2018. In doing so, he took a newspaper that had begun losing money out of the red and created a business model that was sustainable.
